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Communication plays a huge role in modern society.
Communication is the transfer of information from person to person,
a set of technical means that ensure the processes of information transfer
information. Communication covers the activities of all
social spheres and processes (economic, social, political,
cultural), is carried out by means of signs, symbols, images. It
It is the only way of information exchange, perception and
perception and understanding of the world. We can distinguish the following features
communication:
1. The communicator and the recipient (person and group) are involved.
2. The communicator and the recipient seek to achieve a certain goal.
3. The communicator uses verbal and nonverbal means.
4. The communicator and recipient influence each other.
5. the effectiveness of communication depends on both the participants themselves and the
The context of the situation.
We in our work will consider social communication, which
considered a necessary stage in the development of institutions, groups, and individuals.
Social communication (from Latin communicatio - a way of reporting,
transmission) is the transmission of information, ideas, emotions through signs,
symbols, a process that connects separate parts of social systems
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with each other and the mechanism through which power is exercised, as an
attempt to determine the behavior of another person.1
.
With the rapid development of technology, this type of communication has taken
In the rapid development of technology, this type of communication has taken a variety of forms, which, unfortunately, does not mean an increase in its
effectiveness. Also, some theorists view this phenomenon as a
as a way of influencing large groups of audiences through which
The goals of those broadcasting the information are realized.